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La Cartelera en una Cartelera (Billboard on a Billboard)

Artist: Isabel O’Brien

7th January – 7th April 2013

Level 1, 119 Hopkins St Footscray
Melbourne, Victoria 3011

The deconstruction of a billboard on a billboard

In Mexico there is a proliferation of billboards – many advertising CocaCola, Corona or the enticement of a new car, but just as many disintegrating, rusting or showing the traces of the various faded images that have come before.

These workers are putting up/taking down the structure for a billboard, ready for the next new thing. The city is awash with signs but here is a billboard without words, at least for a little while.

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